MADS delivers robust technology powering the digital advertising business of Europe’s leading publishers and agencies. Using the best-in-class digital advertising platform MADS ONE, publishers and agencies can run ahead-of-the-game display and messaging advertisements on tablets, smartphones and desktops. With MADS ONE, any advertiser can reach exactly the right consumers using superior demographic, behavioral or location targeting. The combined advertising inventory of premium publishers using MADS ONE is over 2 billion ad impressions per month.