solutions

MADS for Operators

MADS for Operators is the solution that is designed specifically around the needs of mobile operators. The solution enables mobile operators to set-up and manage its mobile advertising business and monetize mobile traffic. MADS for Operators in short:

  • Enables mobile operators to create advertising space into their mobile websites, SMS/MMS channels, Sponsored cal and other channels
  • Enables mobile operators to leverage the value of customer data from their subscriber base
  • Provides mobile operators with a new source of revenues to increase ARPU
  • Provides an interface for agencies and brands to book advertising campaigns


Multi-channel mobile ad-serving

Our mobile advertising platform is designed to fit the specific mobile advertising needs of all parties in the mobile advertising value chain. It has tailored user interfaces for operators, publishers and agencies. MADS enables operators to leverage their customer demographic data and use them to increase the value of mobile advertising space. The MADS mobile advertising platform has one single interface to manage all of the mobile channels, including:

  • Text link to mobile website or download
  • Banner (gif, animated gif or Flash Lite)
  • Full screen interstitial (gif, animated gif or Flash Lite)
  • Video advertisement, pre-roll and post-roll
  • SMS/MMS push
  • SMS/MMS pull
  • Idle-screen banner (gif, animated gif or Flash Lite)

 

Inventory Management & Analytics
The MADS mobile advertising platform enables operators to set up and manage advertising inventory in their mobile channels and create in-depth reports with our powerful analytics engine. With the MADS Mobile Advertising Platorm you can approach mobile advertising as a business decision, not a technical challenge.
Ad Sales & Campaign Management
Campaign planners and sales representatives can use the MADS mobile advertising platform for generating quotes, do forecasting and manage mobile campaigns.
Mobile advertising sales
Taking a position in a new market that is not your core business does not happen overnight. MADS has the experience and knowledge about the media industry that can help you do just that. Our experienced sales team can help you to sell your mobile inventory through your own sales force or through our network of sales houses and media agencies. Just ask us how.
Mobile advertising operations
Taking a position in a new market that is not your core business does not happen overnight. MADS has the experience and knowledge about the media industry that can help you do just that. Our experienced sales team can help you to sell your mobile inventory through your own sales force or through our network of sales houses and media agencies. Just ask us how.
Buy advertising space

Interested in doing a mobile campaign with us? Please contact one of our sales partners:

Australia - TheHyperFactory
Denmark - Unwire
Italy - AdLink Media
Italy - Digitouch
Netherlands - AdLink Media
New Zealand - TheHyperFactory
Norway - Aspiro
Spain - AdLink Media
Sweden - Mobiento
USA - TheHyperFactory

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