We are
Inside Mobile Advertising

MADS delivers robust technology that powers the mobile advertising business of publishers, agencies and mobile network operators. We are Inside Mobile Advertising.

Lead
the Mobile Advertising Revolution

Your audience shifts from desktop Internet to Smartphones and Tablets. MADS offers ahead-of-the-game advertising formats for all mobile channels, both for display and messaging campaigns.

Target
The Right Consumers

You want to reach the sweet spot within an audience. MADS delivers technology to reach exactly the right consumers using demographic, behavioral or location targeting.

Deliver
Rich Media Advertisements

MADS offers impactful and highly targeted mobile advertising formats for all mobile channels, both for display and messaging campaigns.

Engage
with Mobile Consumers

Start a conversation with your target audience using messaging channels.

Convert
Visitors to Customers

Start a conversation with your target audience using messaging channels.
 
  • Reach
  • Target
  • Engage
  • Convert
  • Latest news
MADS ONE Inventory Manager

Ad-enable your mobile sites, applications and messaging channels and monetize your customer knowledge.

  • Multi-channel ad serving
  • Display and Messaging
  • SDKs for iOS and Android

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MADS ONE User Profiling

Build a marketing database with demographic, behavioral and opt-in data. Use consumer profiles to apply precision targeting across mobile channels.

  • Integrated part of the ad server.
  • Apply opt-in policies to your marketing database.
  • Synchronise with your own data sources.
  • Self-service interface to manage interests and opt-in status.

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MADS ONE Campaign Manager

Plan, book and optimize campaigns across all publishers within your network. Apply extreme targeting rules, and generate reports and in-depth campaign analytics.

  • Book campaigns across mobile channels.
  • Creatives library with integrated rich media templates.
  • Apply 'Extreme Targeting'.
  • Actionable reports and analytics.
  • Comprehensive and easy-to-use interface.

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Extreme Targeting

Apply demographic, behavioral and specific-to-mobile targeting options. Re-target previous campaigns across mobile channels and use actual location data for geographic targeting.

  • Context
  • Device type and brand
  • Access provider
  • Demographic
  • Behavioral
  • Location

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MADS ONE Ad Fetcher

Backfill unsold inventory from performance ad networks like AdMob, Adfonic, Buzzcity, InMobi and more. Optimize fill ratio and advertising revenues.

  • Integrated part of the ad server.
  • Connected to all major ad networks.
  • Manage priorities between ad networks.
  • Consolidated financials.

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MADS ONE MMS Composer

The ultimate tool to create MMS advertisements with images, text, video and audio. Use our drag-and-drop editor to create your MMS advertisement, and preview it on your desktop computer or on your phone.

  • Removes complexity from creating MMS advertisements.
  • Optimized for mobile devices.
  • Rich media formats including video and audio are supported.
  • Preview on your desktop or phone.

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Rich Media Templates

Create impactful rich media ads for Smartphones and Tablets. Simplify your ad creation process by using our easy-to-use templates. WOW consumers, just like on TV or the Internet.

  • Expandable Ads
  • Floating Ads
  • Splash Ads
  • HTML5 ads (the sky is the limit)
  • Template-based, so easy to use

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MADS ONE Dialog Composer

Create interactive, higly personalized dialogs using SMS, MMS email and rich customer profiles. Generate direct response from traditional advertising channels such as TV, Radio and Print.

  • Engage in one-to-one conversations with consumers.
  • Drive conversion from TV, radio, outdoor or print.
  • Monetize subscriber CRM data.
  • Personalisation engine to create highly relevant conversations.
  • Easy-to-use drag and drop interface.

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30 January 2012
MADS starts business operations in London, UK
European mobile ad serving leader MADS has opened for business in London UK in response to rapidly growing client demand.
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18 January 2012
RTL launches RTL Nieuws 365 iPad app - ads enabled by MADS ONE
RTL Nederland is launching a dedicated iPad app called RTL365 for its RTL Nieuws. The new iPad app uses MADS ONE to serve advertising.
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2 November 2011
EUR 1 million additional funding for leading European mobile ad serving company MADS
Series-B Investment secured following explosion in inventory and revenue numbers in last 12 months to grow rapidly across Europe.
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3 October 2011
MADS CEO Ashu Mathura speaks at Mobile Squared event in London
Today Ashu Mathura presented MADS' insights from several location-aware advertising campaigns at the Mobile Squared permission based marketing event in London.
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14 September 2011
Visit us at IFRA Expo 2011 in Vienna
MADS present advertising solutions for Tablets and Smartphones at the IFRA Expo 2011. Visit us at booth A660.
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8 August 2011
Vodafone Malta uses MADS to run advertisements in mobile messaging channels
Vodafone Malta will use MADS ONE to run highly targeted mobile ads in SMS news alerts and SMS or MMS push messages.
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5 August 2011
Telegraaf Media Groep expands mobile inventory with DFT iPhone app
TMG adds finance news to its mobile advertising offering by adding inventory on DFT iPhone app using MADS ONE.
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25 July 2011
NDC Mediagroep chooses MADS for mobile advertising.
NDC Mediagroep, a key player in the Dutch publishing landscape, has selected MADS to ad-enable all of its mobile channels using the MADS ONE mobile marketing platform.
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20 June 2011
Irish mobile ad network iBelieve chooses MADS ONE to power its mobile ads.
i-Believe, one of Ireland's premium ad networks, has selected MADS to ad-enable all of its mobile channels using the MADS ONE mobile marketing platform.
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1 June 2011
Vodafone Egypt launches targeted SMS and MMS push advertising
Vodafone E launch highly targeted push advertising in SMS and MMS channels.
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23 May 2011
MADS presents Rich Media Advertising for Tablets at Woodwing Event.
Jasper de Vreugt, director of sales at MADS, presented strategies for monetization of tablets with advertising at this year's Woodwing Xperience.
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1 May 2011
Sarmady Egypt starts mobile display advertising using MADS ONE
Sarmady, the leading digital agency in Egypt, launched MADS ONE to power advertising within its mobile websites and applications. The mobile advertising proposition will be sold as part of Sarmady's Total Digital Communications pack.
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15 February 2011
Telegraaf iPad app launches rich media advertising.
New and impactful ad formats including Leaderboard Expandable, Medium Rectangle and Splash Ads now available and served by MADS ONE (article in Dutch)
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