ONE User Profiling
User profiling and analytics are the corner stone of mobile advertising. Never before in advertising history did we have the ability to target individuals as precisely as we can today: on their most personal device - the mobile phone. ONE User Profiling enables publishers and operators to build up powerful user profiles which allow advertisers to apply extreme targeting. ONE User Profiling in short:

  • Build up powerful customer profiles
  • Create user segments
  • Offer extreme targeting to advertisers
  • Synchronize with CRM systems or data warehouses
  • Powerful analytics & reporting


Build up powerful customer profiles

Having a rich advertising database will significantly increase the value of advertising inventory, enabling you to earn more revenues with less inventory. ONE User Profiling can build up user profiles from different data sources, such as subsciber databases, CRM systems, data warehouses, user behavior, purchase history, location data and much more. All of this data can be stored into the ONE User Profiling database and used for targeting purposes. A short overview of data types that can be stored in ONE User Profiling:

  • Demographic data
  • Behavioral data
  • Subscription data
  • Location data
  • Network data
  • And much more.
 
Create user segments

Based on the rich information from the ONE User Profiling database, you can start to create smart customer segments. These segments can be made available to advertisers in the ONE for Agencies interface, where campaign planners can easily select them from a list. Examples of user segments are:

  • Young males in urban areas
  • Young females interested in fashion
  • Pre-paid users
  • Location - Shopping Malls
  • Males 35-50 years old interested in cars over last 3 months
  • And much more

Related products &
services
ONE or Operators
Ad-enable cross-channel advertising inventory and monetize your customer knowledge by offering superior targeting, both on and off-deck.
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ONE or Publishers
Ad-enable and monetize cross-channel inventory of multiple publishers. Connect ad inventory to your ONE for agencies account.
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ONE Analytics
Advanced reporting and query tools for real-time insight into inventory performance, advertising revenues much more.
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Media Sales
Sell your advertising space through one of MADS leading media sales partners.
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