MADS | Inside Mobile Marketing

ONE for Operators is designed specifically around the mobile marketing needs of mobile operators. The solution enables mobile operators to set-up, manage and monetize their entire mobile marketing business.

Benefits:

Inventory Management
Create and manage ad space in mobile sites, fixed sites, mobile applications, video and messaging channels.
User Profiling
Gather and store basic, demographic and behavioral information about users. read more »
Opt-in Management
Gather opt-ins through SMS dialogs, mobile internet and other channels and manage opt-in policies.
Powerful analytics and reporting
Insight into realtime campaign performance, export and print reports with a single mouse click. read more »
Integration through SDKs
Easy ad server integration through standard SDKs for iOS and Android.

Inventory Management

ONE Inventory Manager offers content and channel management staff all the tools they need to create, manage and monetize their inventory in mobile Internet, fixed Internet, SMS, MMS, Internet, RBT, Video channels and beyond. Within each channel, ad zones can be created. Connect channels to ONE Inventory Manager is easy: our industry standard connections make software integration a matter of days. Once integrated, starting to sell advertising is easy. By connecting your ONE Inventory Manager account to any ONE Campaign Manager account you can assign any ad sales agency using MADS to sell your ad inventory.

Create mobile channels and ad zones
Create and manage ad space in mobile sites, fixed sites, mobile applications, video and messaging channels.
Connect mobile channels
Connect mobile channels through industry standard protocols such as XML, SMPP and MM7.
Categorize advertising space
Enable advertisers to target certain content categories by carefully categorizing each channel and ad zone.
Ratecards
Apply ratecards to your advertising channels.

User opt-in/out management

One of the key selling points for mobile advertising compared to other media is the superior targeting possibilities. But nothing is as annoying as unwanted or irrelevant advertising. Therefore, ONE Inventory Manager has unique features for creating opt-in and contact policies, ensuring that no customer perceives the advertising received as spam.

Manage the opt-in status
Record the opt-in status through SMS, mobile internet, call center or by synchronizing your existing opt-in database.
Manage the contact frequency
Manage the contact frequency for each mobile channel for each subscriber.
Record consumer interests
Ask consumers what type of advertising they would like to receive.
Self-service opt-in management
Self-service opt-in is available through SMS dialog and a mobile web interface (white-labeled).