ONE Campaign Manager
ONE Campaign Manager is the best way to launch mobile campaigns with ease and confidence. ONE Campaign Manager helps agencies and advertisers to manage the entire ad booking workflow for planning, trafficking, targeting, ad serving and reporting. Combined with ONE Rich Media Manager, advertisers can serve rich medis mobile ads into mobile websites and mobile applications.

Benefits:
  • Template-based Rich Media Advertising
    Launch impactful rich media ads through an intuitive and easy-to-use web interface.
  • Extreme Targeting
    Select exactly the right audience based on demographic, behavioral or device and mobile network filters.
  • Multi-channel Advertising
    Launch campaigns in multiple mobile channels (Mobile or fixed Internet, SMS, MMS, Video).
  • Forecasting
    Accurate forecasting during the campaign booking process.
  • Powerful analytics and reporting
    Insight into realtime campaign performance, export and print reports with a single mouse click. read more »

Template-based Rich Media Advertising

Until recently, mobile browser displays were limited, challenging advertisers to deliver creative, attractive advertising using only still images or animated gif. Today, more and more people use smartphones with better browsers and larger screens, allowing advertisers to use much richer ad creatives such as Expandable Ads, Splash Ads or Video Ads.

ONE Campaign Manager, combined with ONE Rich Media Manager, enables agencies and advertisers to run highly impactful rich media advertisements on feature phones and smart phones, both on Android and iOS.

The following rich media formats are available from easy-to-use templates:

  • Expandable Ad
    MMA size advertisement which expands to a larger format, offering more space to convey the advertiser's message.
  • Splash Ad / Interstitial Ad
    Full screen advertisement, often used when entering a mobile site or starting a mobile application.
  • Floating Ad
    Advertisement floating on top of the content of a mobile site or mobile application.
  • Video Ad
    Click2Video or pre-roll, mid-roll or post-roll video advertisements.

 
Extreme targeting

ONE Campaign Manager offers unprecedented targeting possibilities. As the mobile phone is a consumer's most personal device, each advertising message delivered has an extremely high impact. So imagine what happens if you can apply targeting criteria such as gender, age, city of residence, income level or interests. We call it extreme targeting.

Extreme targeting is based on combining different types of targeting options to reach a sweet spot in an audience. For example by applying demographic targeting with device or location targeting. ONE for Agencies offers and easy to use interface where a trafficker can create a targeting ruleset, by selecting targeting options and combining them to find the perfect balance between reach and targeting.

Choose from a variety of targeting options, including:

  • Basic Targeting
    Targeting the user's device brand and type, mobile operator, dayparting, context targeting, re-targeting and storyboarding.
  • Demographic Targeting
    Targeting the user's demographics, such as age, gender, city of residence, ZIP-code, and much more.
  • Behavioral Targeting
    Targeting a user's preferred content categories, ads viewed, ads responded, and much more.
  • Location Targeting
    Targeting country, region, city, actual location or home location.

Multi-channel advertising

ONE Campaign Manager is the only ad server enabling ad operations staff to book campaigns across all mobile channels. To book a cross-channel campaign, simply book a flight for each mobile channel within the same campaign. All campaigns results can be viewed in a single report within ONE Analytics.

These mobile channels are supported:

  • Mobile Display
    Basic or Rich Media Advertisements on Mobile websites, mobile applications (Android, iOS)
  • Fixed Display
    Basic or Rich Media advertisements on Internet, IPTV, ATMs and more.
  • Messaging SMS Push
    Send personalised SMS advertisements to targeted audiences.
  • Messaging SMS Insertion
    Include text advertisements in SMS alerts such as voicemail notifications or news alerts.
  • Messaging MMS Push
    Send personalised MMS advertisements to targeted audiences.
  • Messaging MMS Insertion
    Include display advertisements in MMS messages.

 
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