ONE Ad Fetcher
Optimize revenues with ONE Ad Fetcher

In most cases, there is more inventory available than can be sold to premium advertisers. The average ‘fill ratio’ (total inventory / sold impressions) is around 20%. This means that 80% of inventory remains unsold.

MADS offers the possibility to sell your unsold inventory to Ad Networks. By opening up the inventory to these networks, advertisements booked on these networks will be shown on your mobile site or application. There are different networks that can be activated in MADS ONE AdFetcher.

‘Premium’ advertisements booked through ONE for Agencies will typically have a higher eCPM rate and higher priority tham backfill advertisements. Therefore, backfill advertisements will only show on inventory that is not used for premium advertisements.

Benefits:

  • Near 100 percent inventory fill ratio
  • Source advertisements from all major ad networks
  • Prioritize between ad networks to optimize revenues
  • Powerful analytics and reporting


Supported ad networks

These ad networks are currently available in ONE Ad Fetcher:

  • AdMob
  • Buzzcity
  • InMobi
  • AdMobi
  • Smaato
 
Related products &
services
ONE or Operators
Ad-enable cross-channel advertising inventory and monetize your customer knowledge by offering superior targeting, both on and off-deck.
more »
ONE or Publishers
Ad-enable and monetize cross-channel inventory of multiple publishers. Connect ad inventory to your ONE for agencies account.
more »
ONE Analytics
Advanced reporting and query tools for real-time insight into inventory performance, advertising revenues and much more.
more »
Contact us