Amsterdam, 01 June 2008

Vodafone Hungary has launched advertising on its Vodafone Live! portal, using the MADS Mobile Advertising Platform. Initially, the MADS platform will be used to serve WAP banner ads and text ads. For the future, Vodafone plans to offer advertising in other channels as well. Several advertisers have already committed to run mobile campaigns, amongst others Nivea, Gameloft and Electronic Arts.

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