MADS ONE is the platform of choice for many Vodafone markets, amongst others in The Netherlands, Romania, Hungary, New Zealand, Malta and Greece. MADS has helped Vodafone Group to introduce mobile advertising and marketing services, supporting each market with technology and business support for the service launch.

Vodafone uses MADS mobile marketing platform to offer advertisers highly targeted advertising space within Vodafone Live!, Vodafone360, SMS Push, MMS push and SMS Insertion channels. To offer advertisers the ultimate in personalised customer engagement and cross media conversion, Vodafone uses the MADS Dialog Manager.

“We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, ” states Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.

If you want to advertise on Vodafone advertising space, please contact us or visit Vodafone's website.

Tele2 uses MADS ONE to ad-enable all of its operating companies. This creates a very large mobile advertising network, offering advertisers inventory in 8 countries. MADS supported Tele2 in setting up its mobile advertising business in Sweden, Norway, Russia, The Netherlands, Croatia, Estonia, Latvia and Lithuania.

MADS technology now enables advertisers to reach consumers on their most personal device using the Tele2 WAP portals, SMS push of MMS push. Tele2 offers advertisers the possibility to apply a broad range of targeting options, such as gender, age, city of residence and much more.

“We selected MADS because of their ability to power multi-channel mobile advertising campaigns across the entire local eco-system of multiple operators and premium publishers. Having a single, transparent platform to ad-enable all players accelerates the market for advertisers, media agencies and publishers”, states Karl-Johan Nybell, Tele2 Group Director of Product Implementation and New Markets.

If you want to advertise with Tele2, please contact us or visit the Tele2 website.

3, part of Hutchinson Whampoa, uses MADS ONE to ad-enable its Planet3 WAP portal in Sweden and Denmark.

For 3, MADS worked together with Swedish mobile agency Mobiento. Mobiento sells the advertising inventory, and uses MADS ONE for campaign planning, booking and reporting.

If you want to advertise with 3 in Denmark or in Sweden, please contact us or visit Mobiento's website.

Dutch operator KPN was one of the first to launch a mobile advertising service to advertisers. MADS helped KPN to create a business proposition, select ad sales partner Hi-Media/AdLINK Media Netherlands and promote the mobile advertising proposition in the Dutch market. MADS ONE ad-enables the KPN Vandaag and Hi mobile portals, both of which belong to the leading mobile media in the country.

For KPN Mobile, MADS worked together with media sales agency Hi-Media / AdLINK Media Netherlands. Hi-Media/AdLINK sells the advertising inventory, and uses MADS ONE for campaign planning, booking and reporting.

If you want to advertise with KPN Mobile, please contact us or visit Hi-Media / AdLINK's website.