London, United Kingdom - January 30, 2012

European mobile ad serving leader MADS has opened for business in London UK in response to rapidly growing client demand.

The move marks MADS's ongoing commitment to helping publishers and agencies to build their mobile advertising business - and take it to the next level. Jonathan Boakes has joined MADS as Managing Director for the United Kingdom. He previously worked for ad serving company Flashtalking and brings a wealth of experience from the publishing industry.

"Now that mobile takes up an ever larger portion of digital readership of leading UK publishers, there is a clear market demand for top-notch ad serving technology. MADS, being a pioneer in the premium mobile ad serving space, can deliver UK publishers a more advanced solution for mobile rich media, user profiling, targeting and cross-channel ad serving than existing players in the market", says Jonathan Boakes.

With its solid client base - including leading European publishers like Sanoma Digital, Telegraaf Media Group, RCS Digital, ReedBusiness and JP/Politikens Hus - MADS has a leading market position in the Benelux and Nordic regions. Ads served tripled year-on-year since 2008, to 2 billion ads per month at this point in time. In the last 12 months alone, MADS has delivered campaigns, both display and messaging, for almost all Eurobrand top 100 brands, including McDonalds, Mercedes-Benz, Volkswagen, ING, Unilever, P&G, Air France-KLM, H&M, Vodafone, Fiat, Visa, Sony, and L’Oréal. As Brand advertisers are clearly increasing their activities on mobile, driven mainly by rich media and video ad formats on tablets and smartphones, MADS is in great position to continue its expansion in the United Kingdom.

About MADS

MADS delivers robust technology powering the digital advertising business of Europe’s leading publishers and agencies. Using the best-in-class digital advertising platform MADS ONE, publishers and agencies can run ahead-of-the-game display and messaging advertisements on tablets, smartphones and desktops. With MADS ONE, any advertiser can reach exactly the right consumers using superior demographic, behavioral or location targeting. The combined advertising inventory of premium publishers using MADS ONE is over 3 billion ad impressions per month.