Amsterdam, The Netherlands - August 8, 2011

Vodafone Malta will use MADS ONE to run highly targeted mobile ads in SMS news alerts and SMS or MMS push messages. Advertisers will be able to use powerful demograpic targeting options including age, gender, postal code, mobile spend, mobile phone type and much more.

The first advertisers using the service were The Point shopping center, Vivendo Group, Audi and Beauty Plus perfumaries who were able to reach a local and highly targeted audience.

"Vodafone Malta has selected MADS for its complete and robust mobile advertising platform", says Charlo Callus, Senior Executive Mobile Advertising at Vodafone.

For more information about Vodafone Malta mobile advertising services, please visit their website »