Amsterdam, The Netherlands - June 20, 2011

i-Believe, one of Ireland's premium ad networks, has selected MADS to ad-enable all of its mobile channels using the MADS ONE mobile marketing platform. i-Believe will use MADS ONE to power its mobile web content, iPhone apps and Android apps including titles such as Ireland Cinema Times, iRadio 104 and Irish Rugby.

"We are very proud that i-Believe has selected MADS to power its mobile advertising business. The addition of i-Believe's inventory will strnghten our position on the Irish market, and will broaden possibilities for advertisers in Ireland" says Jasper de Vreugt, director of sales at MADS.

For more information about i-Believe, please visit http://www.i-believe.ie