Amsterdam, The Netherlands and Paris, France - May 30, 2010

Hi-media Advertising selects MADS ONE mobile marketing platform to expand it’s mobile ad network.

MADS, the world’s leading provider of mobile marketing solutions to operators, media agencies and advertisers, announced today that Hi-media has selected its MADS ONE mobile marketing platform to power its mobile ad network in Belgium, Brazil, France, Germany, Italy, Portugal, Spain, Sweden, the Netherlands and the United Kingdom.

Hi-media will use MADS ONE to run highly targeted advertising on its premium mobile properties. Next to advertising on mobile sites and applications, brands will be able to interact with consumers through SMS or MMS. To this end, Hi-media offers brands innovative solutions to engage in interactive and personalized consumer dialogs. This enables brands to use the mobile phone as the ultimate direct response channel to drive conversion from traditional media such as TV, Radio, Outdoor and Print. The new advertising service will enable brands to use a wide range of targeting criteria to reach the right audience.

The Hi-media mobile network wil be one of the largest mobile advertising networks in Europe, covering over 9 countries. “Brands are just discovering the possibilities of mobile advertising and marketing”, says John Wittesaele, Global Director of Mobile Advertising at Hi-media. “The opportunities for brands are plentiful, ranging from much higher response rates than on the Internet to engaging in highly personalized and effective dialogs with brand customers.”

For MADS, the co-operation with Hi-media strengthens its market position in Southern Europe and the United Kingdom, both of which are important growth markets. “We are excited to work with Hi-media, one of Europe’s leading digital sales agencies, and expand our premium network of mobile sites and applications”, says Jasper de Vreugt, Director of Sales at MADS.