New York, NY (PRWEB) June 2, 2009

MADS ONE platform ad enables Tele2 portals across 8 European countries

MADS, the premier mobile advertising technology leader announced today it will power mobile advertising for Tele2 operations in Sweden, Norway, the Netherlands, Estonia, Latvia, Lithuania, Croatia and Russia.

"We selected MADS because of their ability to power multi-channel mobile advertising campaigns across the entire local eco-system of multiple operators and premium publishers. Having a single, transparent platform to ad- enable all players accelerates the market for advertisers, media agencies and publishers", states Karl-Johan Nybell, Tele2 Group Director of Product Implementation and New Markets.

Swedbank, Adidas, Snickers, Nokia, Nike, Ford, Volvo, H&M, LG and other premium brands have already launched successful advertising campaigns in Sweden. MADS statistics prove that mobile advertising targeted based on gender, age and city of living, result in significantly higher response and click-through-rates compared to traditional online advertising.

"Tele2 is an innovative operator at the forefront of mobile advertising,” says Ashu Mathura, CEO and founder of MADS. “We are pleased to see Tele2 playing a very active role in enabling, pushing and facilitating an integrated mobile ad eco-system, combining multiple operators, publishers and advertisers in their European markets".