New York, NY (PRWEB) October 1, 2009

Vodafone Hungary selects MADS to launch mobile advertising platform on its Vodafone Live! portal.

Vodafone Hungary announced today it has selected Dutch mobile advertising technology provider MADS to deliver the mobile advertising platform for its Vodafone Live! portal. Vodafone Hungary has launched mobile advertising services to offer brands highly targeted display or text advertising on-portal.

“Vodafone Hungary selected MADS for its flexibility, its committed staff and the ease-of-use of the MADS mobile advertising platform. Vodafone Hungary was seeking a partner, not a supplier”, says Zsuzsanna Winkler, Manager Mobile Advertising at Vodafone Hungary.

Several premium brands, amongst others NIVEA, OTP Bank, Electronic Arts and Gameloft have already launched advertising campaigns on Vodafone Live! since the pre-launch of the service last June. The new mobile advertising service allows brands to target consumers in a very personal way, resulting in significantly higher response rates compared to Internet advertising.

“Vodafone Hungary’s Vodafone Live! portal is a top mobile web destination in that market”, adds Ashu Mathura, CEO and founder of MADS. “By selecting the MADS mobile advertising platform, Vodafone Hungary offers prime real estate for advertisers and brands seeking to deploy targeted campaigns that are both highly relevant and compelling to their 2.4M consumers”.

MADS and Vodafone Hungary continue to work on new and innovative ways to create advertising inventory in various mobile channels, offering brands a compelling and effective way to reach consumers on the move.