Amsterdam (Netherlands) January 22, 2009

MADS will ad-enable KPN Vandaag and Hi WAP portals

Leading Dutch mobile phone operator KPN has chosen MADS Mobile Advertising Platform to set up its mobile advertising business. KPN will use the MADS platform to create advertising space on the KPN WAP portal and, over time, within mobile messaging channels. “KPN selected MADS for it’s flexibility, eagerness and easy-to-use planningstool. Also, their pro-active role in helping develop the market was appreciated. MADS’ partnership with Ericsson gave the partnership a solid foundation.

KPN was looking for a partner, and not so much a supplier. MADS understood that perfectly”, says Tarik Fawzi (Aeneas Strategy Consulting & Management), who defined the mobile advertising strategy for KPN.